Google recently announced that mobile-friendly websites will be given a boost in the Google search criteria on smartphones. “Does this mean if my site is not mobile friendly I could get pushed down in the search results?” Why, yes, yes it does.
"What, exactly, do you mean by a mobile-friendly site?" There are several elements that are involved and many people refer to this as responsive design. Sites that are mobile-friendly load quickly on all devices. Mobile friendly sites are smart and can adjust to the screen size of the device calling the site (responsive design) so that the site is easy to read on the smaller screen, have streamlined content and easy click to call buttons and much more.
This is what mobile friendly looks like:
Why would Google make this change to searches on smartphone? This change by Google seems to reflect how people are searching for information on-line. That is, on their phones. According to comScore 184 million people own smartphones and Google search is the fourth most popular app. Here are the top four apps for smartphones:
For small business owners who depend upon search this is a serious development. Local businesses such restaurants that have worked hard to be at the top of the Google search pages for products and services may find their listings pushed back down below their competitors.
It is definitely a “game changer.” According to Google, 84% of consumers use search engines to gather information for local purchases. If your business is buried in the results it could mean a lost sale.
So how do you know if your site is mobile friendly? Google has provided a link so that you can test if Google sees your site as mobile friendly. Take a look. https://www.google.com/webmasters/tools/mobile-friendly/
Questions about your site? Give us a call at 903-293-3095. We will be happy to do a free evaluation of your website and mobile responsive design.